As part of the deal, Meredith agreed to affiliate KCMO-TV (channel 5, now ) with CBS, as compensation for sister station in , (which rejoined CBS in September 1994) losing its affiliation with the network to KOOL-TV (now Fox owned-and-operated station ).
KMBC-TV subsequently signed an affiliation agreement with , granting it assumption of the Kansas City affiliation rights to that network from KCMO-TV, which had carried the network since its September 1953 sign-on in a dual-affiliation arrangement (KCMO also initially carried select programs from the on a part-time basis until the network ceased operations in August 1956).
The third and last television allocation in the Kansas City market was hotly contested between two locally based companies which had each competed to become the granted holder of the to build the new station on VHF channel 9.
The prospective licensees in question were the and the Midland Broadcasting Company, which had respectively owned two of the area's AM radio stations – Cook was the operator of (then at 710 AM, now at 810 AM), while Midland owned KMBC (980 AM, now ).
In 1988, it also built a 343-metre (1,125 ft) high broadcast tower in eastern Kansas City, located on a hill overlooking the .