Henson would remain at WRC for seven years, from 1954 to 1961.In the show, he began experimenting with techniques that would change the way puppetry had been used on television, including using the frame defined by the camera shot to allow the puppet performer to work from off-camera.
While he was a freshman at the University of Maryland, College Park, he created Sam and Friends, a five-minute sketch-comedy puppet show that appeared on television.
After graduating from the University of Maryland with a degree in home economics, he produced coffee advertisements and developed some experimental films. in 1958 (which would later become the Jim Henson Company).
" Henson later explained, "Till then, advertising agencies believed that the hard sell was the only way to get their message over on television. We tried to sell things by making people laugh." The same setup was used to pitch Kraml Milk in the Chicago area, Red Diamond coffee, several bread products, and even Faygo.
In 1963, Henson and his wife moved to New York City, where the newly formed Muppets, Inc., would reside for some time. Henson hired writer Jerry Juhl in 1961 and puppet performer Frank Oz in 1963 to replace her.
C., in which his Muppets were able to get away with a greater level of slapstick violence than might have been acceptable with human actors and would later find its way into many acts on The Muppet Show.